Is cookie consent required under US privacy laws?
What are the consequences of not seeking cookie consent?
If you do not seek cookie consent, you may be at risk of legal liability under US privacy laws. For example, if a user’s personal data is collected without their consent, they may be able to take legal action against you. Additionally, it can damage your reputation and reduce trust in your brand, as users may view your disregard for their privacy as unethical.
In conclusion, cookie consent is not required under US privacy laws, but it’s still a good idea to seek it to protect against potential legal liability and to demonstrate a commitment to user privacy. By seeking cookie consent, you can avoid the potential consequences of not doing so, such as legal liability and damage to your reputation.